Laboratory

The Key Laboratory of Digital Communication Science, approved by the former State Administration of Journalism, was the first key laboratory of its kind established at University of Shanghai for Science and Technology in October 2006. Under the direct leadership of the State Administration of Journalism, and with the support of the College of Communication and Art Design of USST, and its key discipline----digital communication and the modern experimental teaching center as its solid basis, the laboratory has been devoted to multidimensional research on new fundamental, innovative experiments, product design, system development, technical standards making and testing, communication effectiveness testing, digital media evaluation, user experience evaluation, new media audience, and decision-making consultation for digital publication and new media communication. By aggregating the advantages of multi-disciplines such as journalism, digital publishing, digital communication, digital printing, online new media, cultural and creative design, computer science, intelligent manufacturing, e-commerce, management science and engineering, it has been carrying out scientific cooperation with enterprises in R&D of technology and providing consultation services.

Facilities and equipment in the key laboratory:

The Key Laboratory consists of 16 laboratories, namely, New Media and Composite Publishing Laboratory, Digital Publishing Media Evaluation Laboratory, Eye-movement Experiment and Communication Effect Evaluation Laboratory, User Experience and Behavior Observation Laboratory, Multimedia Editing Laboratory, Interactive Media Design Laboratory, Network Editing and Communication Laboratory, Streaming Media Laboratory, Mobile Platform Communication Laboratory, Publishing Resource Management Laboratory, Digital Printing Laboratory, Color Management Laboratory, Print Quality Testing Laboratory, Digital Creative Laboratory, Film and Television Post-production Laboratory, and All-Media Advertising Experiment Room. It boasts advanced digital communication experimental equipment and systems, the total investment in laboratory construction exceeding 30 million yuan. The key Laboratory is equipped with the high-precision 3D scanner Ranger7, TOBBI eye-movement tracker and data analysis system, full-view user behavior observation and analysis system, Sobe nonlinear editing system, digital publishing experiment system, CAI multimedia video system, portable workstation, multimedia editing production system, multimedia technology development system, 3D motion capture instrument, digital camera, digital video camera, drones, fast Ethernet switching module, digital printing management system, color detection and management system, high performance PC and server workstation, CD burner, digital printing machines, offset printing/binding machines, die cutting machines, packaging machines, etc.

Facing the challenge from the revolutionary development trend of the current media industry, it endeavors to build an innovation-oriented experiment system that embodies the hierarchical structure of the basic experiments, comprehensive experiments, and innovative experiments, focusing on cultivating high-level innovative and versatile professionals of international mind-set for digital communication industry. It also provides enterprises and the publication industry with technical services, product design, creative planning, system and standard development, technical testing, user evaluation, decision-making consultation, etc., and conducts cooperation in research project and writing academic papers and testing report, decision-making consulting reports and industry research reports, etc.

Facing the challenge from the revolutionary development trend of the current media industry, it endeavors to build an innovation-oriented experiment system that embodies the hierarchical structure of the basic experiments, comprehensive experiments, and innovative experiments, focusing on cultivating high-level innovative and versatile professionals of international mind-set for digital communication industry. It also provides enterprises and the publication industry with technical services, product design, creative planning, system and standard development, technical testing, user evaluation, decision-making consultation, etc., and conducts cooperation in research project and writing academic papers and testing report, decision-making consulting reports and industry research reports, etc.

Ongoing Projects:

1. Research on Transformation and Upgrading of Educational Publishing under the Trend of Digital Education, Key Project of the National Social Science Foundation.

2. Research on the Relationship between Reconstruction of Mobile Public Opinion Field and Professional Network Flow of Journalists, the National Social Science Foundation Youth Fund Project.

3. Shanghai famous trademarks, well-known brands’ network public opinion analysis and countermeasures, decision-making consulting project of Shanghai Municipal Government.

4. Shanghai Journal Association’ s intelligent website construction, sponsored by the Shanghai Journal Society.

5. Artificial Intelligence and News Publishing Industry Integration Development Research Report, sponsored by Rong Think Tank.

6. Digital Advertising Effect Evaluation, sponsored by publishing enterprise.

7. Eye-Movement Experiment for Book Binding Design, sponsored by publishing enterprise.

8. Eye-Movement Experiment for Mobile Phone Media Interface Design, sponsored by publishing enterprise.

• 6 projects sponsored by the National Social Science Foundation (including major project, general, and youth project);

• 2 projects sponsored by the National Natural Science Foundation;

• 4 projects sponsored by the State administration of Journalism;

• Over 50 projects sponsored respectively by humanities and social science foundation of the Ministry of Education, Shanghai Culture and Innovation Foundation, Shanghai Social Science Foundation, Shanghai Municipal Government, Shanghai Press and Publications Bureau, and major publishing media groups, Internet and new media companies nationwide;

• The Honorary Title of “Talent Training Base for New Network Media Editor” by the Chinese Society of Editors.

The specific major achievements are as follows:

1. Difficult Degraded Fuzzy Image Restoration Based on Deep Learning, project sponsored by the National Natural Science Foundation of China.

2. Research on Laser Tracking Mechanism Based on Compressed Sensing Correlation Imaging Algorithm, project sponsored by the National Natural Science Foundation of China.

3. Building and Management of Science and Technology Periodical Cloud Publishing Platform from the Perspective of Knowledge Alliance Strategy, project sponsored by the National Social Science Foundation of China.

4. Evidence Research on Reading Ability of 9-Year Children Based on Intelligent Mobile Terminal, project sponsored by the National Social Science Foundation of China.

5. Research on Technical Protection of Digital Copyright, Key Project of the State Administration of Journalism.

6. Post-Expo Research on Low Carbon Expo and Green Printing, Key Project of the State Administration of Journalism.

7. Control and Detection Methods for Hot Stamping/Pressure and Embossing Process of Paper Prints, the Industry Standards of the State Administration of Journalism.

8. Research on the Development Model of Urban Industrial Agglomeration, project sponsored by Humanities and Social Science Foundation of the Ministry of Education.

9. Research on the Relevant Policies for Promoting the Development of Digital Publishing Industry in Shanghai, the Key Project of Shanghai Cultural Innovation Foundation.

10. Development of Basic Standards for Digital Education Publishing in the Field of Electronic Books, the Key Project of Digital Publishing Special Fund of Shanghai Science and Technology Commission.

11. Digital Publishing Regulation Innovation Research under the Background of Media Integration, sponsored by Shanghai Science and Technology Commission Science and Technology Development Research Fund Soft Science Research Fund.

12. Research on the Reconstruction and Regulation of China’ s Education Publishing Industry Chain in the Digital Context of Education, Key Project of Scientific Research and Innovation of Shanghai Municipal Education Commission.

13. Research on the Price of Digital Publications Based on the Perspective of Industrial Organization Theory, Key Project of Scientific Research and Innovation of Shanghai Municipal Education Commission.

14. New Media of Chinese Publishing Enterprises under the Environment of Industrial Integration, Key Project of Scientific Research and Innovation of Shanghai Municipal Education Commission.

15. Study of the Circulation of ‘Collections of Poems by Sixty Tang Dynasty Poets’ Printed in Song Dynasty, sponsored by Shanghai Philosophy and Social Science Fund.

16. Research on Shanghai Traditional Publishing Digital Transformation, project from Zhangjiang National Digital Publishing Base Construction Special Fund of Shanghai Press and Publication Bureau.

17. Exploration and Practice of the Cultivation Mechanism of Digital Publishing and Communication Talents’ Practice Innovation Ability, the key undergraduate education reform project of Shanghai Education Commission.

18. Study on the Industrial Agglomeration Effect of Digital Publishing, the key undergraduate education reform project of Shanghai Education Commission.

19. Investigation of the Digital Teaching Materials and Reading Software Functions, the special scientific research project sponsored by Shanghai Education Commission.

20. 2011 National E-book Test Report, cooperation project sponsored by the State Administration of Journalism and China Press and Publication Research Institute.

21. BAMBOOK e-book Test Report, sponsored by Shanda Group Shanghai.

22. Survey of Shanghai residents reading situation, sponsored by Shanghai Press and Publication Bureau Project.