Operation and Maintenance of English Website of USST in the First Half of 2020

In the first half of 2020, steady progress has been made in the construction, operation, maintenance, and publicity of the English website of USST based on the achievements in the website construction in 2019.
To ensure the vitality of website operation and maintenance with stable and timely update
In the first half of 2020, 86 articles were published with an average of about 15 articles per month, 40% increase in terms of the volume compared with that of the same period last year. Among them, translated articles accounted for a large proportion—about 75%. Besides, the column structure was optimized according to users’ feedbacks, reading volume and results of off-campus researches. At the end of May, the column “Literature Appreciation” was changed into “Global” to introduce the international cooperation and exchange and studying abroad programs of USST. In June, the column ranked top 15. Meanwhile, the Personnel Department, the Publicity Department and Smart Campus Promotion Office made active efforts to optimize the personal homepages of USST teachers to promote their personal information and demonstrate the high-level scientific research achievements and distinguished talents strength of USST.
To highlight the website’s dissemination function with an emphasis on the topic selection
The English website received 166,793 visits in total and 49,250 visits in the first half of 2020. During the pandemic, articles were updated in time to highlight USST’s performance in pandemic prevention and control, including the translated articles “Scientific and Technological Achievements amid Pandemic”, “Pioneering Teachers and Students amid Pandemic”, and “Campus Pandemic Prevention Achievements”. Some news was presented in the form of online interviews, such as the original articles “USST Professor Wang Lihui’s Proposal for Shanghai Metro Ventilation during Pandemic” and “High-level Research Paper Published by USST Graduate Bi Fujian in the Field of Environment”. The published articles are listed in the following table in terms of popularity:

To make all the websites of the college available with concerted efforts
After the mobilization and coordination of the International Affairs Office and the Publicity Department, 14 secondary school/college English websites were successfully launched and one can access these websites by clicking the corresponding links in the “Schools” columns of the main website. The main website is also available in each school/college English website through “Friendship Link”. The numbers of visits of the English websites (after launched) are as follows:

The English website of each school/college has adapted to the targeted search habits of some English readers. Meanwhile, contributions from some schools/colleges, such as the School of Opto-electronic Information, School of Foreign Languages and Sino-British College, have also enriched the sources of news release on the USST English website. In the 2019-2020 competition of the “Top Ten Websites of the Year of USST” , the websites of the College of Foreign Languages and the Sino-British College both ranked top ten, winning the favor and affirmation of the public readers and professional reviewers.
To strengthen self-recommendation of websites by Integrating into campus media matrix
The official Wechat account of USST selected monthly “Events”, “Fruits” and “People” in May and June and incorporated them into two English monthly e-journals, winning 4,194 and 5,382 views respectively. Taking the advantage of the popularity of the USST We Media and the high rate of return on reading, the English websites of USST attracted their “first batch of visitors” and made reading more interesting for old users.